Even Blogs Need Keyword Research

There is a saying, one of those tired old saws like “a stitch in time saves nine,” that when you are a carpenter, everything calls for a hammer. Having spent years immersed in keywords, I cannot look at a web site and not see a need for keyword research.

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Hard Choices for PPC Advertisers: Part I

The basics of paid search advertising are fairly widely understood by many of today’s guerrilla marketers. Savvy search marketers in some industries can count themselves lucky that their best tricks haven’t yet been adopted by competitors, but the harsh reality is that it’s only a matter of time before so-called best practices spread.

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Twelve Tips of Christmas

Holiday Web Site Checklist For A Greener Season On the First Day of Christmas, my web site gave to me . . . well, you get the idea. This year, web sites are going to give e-tailers more than ever before. Web business has become much more sophisticated and user-friendly in the space of just […]

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Filthy Linking Rich And Getting Richer!

As a kid, I once asked my father: How do you become a multi-millionaire? He looked at me and said: “Easy! First you make a million…” and then he had a good laugh. Come the latter part of the sixties, my father was a very wealthy man. As a serial entrepreneur his interests in show […]

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Writing for the Engines? Don’t Forget Your Site Visitors!

It’s an unfortunate reality of ‘Net life’. Site owners discover the wonders of search engine optimization and make the choice to pursue the coveted Top 10 spots. What happens next is usually a whirlwind of site revisions that oftentimes has a damaging effect. Without even realizing it, site owners sacrifice one vital element of Web […]

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Do Not Drop Your Web Site Off the Search Engine Cliff

If you’ve been feeling like Tom Cruise climbing up the side of some remote jagged mountain in the blazing hot sun and concerned you’re facing “mission impossible”, chances are you own a web site. Adding to the intense thrill of web site ownership are keyword comparisons and bidding for good keyword positions in search engines. […]

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Study Shows How Searchers Use The Engines

Usability has always been one of my favorite subjects, so when Enquiro published a new study showing how users interact with search engines, it was a must-read. The study turned out to be such a fascinating report, I had to share it.

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Interview with Yahoo’s Jon Glick

Mike Jon, always good to see you at these events. We had a quick catch-up in Chicago at SES last December. But wow, have things changed since then! Before I start stampeding towards all the latest news. Let’s do my usual “getting to know you thing” [laughs] and get some background. When we first met, […]

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