There is a saying, one of those tired old saws like “a stitch in time saves nine,” that when you are a carpenter, everything calls for a hammer. Having spent years immersed in keywords, I cannot look at a web site and not see a need for keyword research.
The basics of paid search advertising are fairly widely understood by many of today’s guerrilla marketers. Savvy search marketers in some industries can count themselves lucky that their best tricks haven’t yet been adopted by competitors, but the harsh reality is that it’s only a matter of time before so-called best practices spread.
Holiday Web Site Checklist For A Greener Season On the First Day of Christmas, my web site gave to me . . . well, you get the idea. This year, web sites are going to give e-tailers more than ever before. Web business has become much more sophisticated and user-friendly in the space of just […]
As a kid, I once asked my father: How do you become a multi-millionaire? He looked at me and said: “Easy! First you make a million…” and then he had a good laugh. Come the latter part of the sixties, my father was a very wealthy man. As a serial entrepreneur his interests in show […]
It’s an unfortunate reality of ‘Net life’. Site owners discover the wonders of search engine optimization and make the choice to pursue the coveted Top 10 spots. What happens next is usually a whirlwind of site revisions that oftentimes has a damaging effect. Without even realizing it, site owners sacrifice one vital element of Web […]
If you’ve been feeling like Tom Cruise climbing up the side of some remote jagged mountain in the blazing hot sun and concerned you’re facing “mission impossible”, chances are you own a web site. Adding to the intense thrill of web site ownership are keyword comparisons and bidding for good keyword positions in search engines. […]
Usability has always been one of my favorite subjects, so when Enquiro published a new study showing how users interact with search engines, it was a must-read. The study turned out to be such a fascinating report, I had to share it.
Mike Jon, always good to see you at these events. We had a quick catch-up in Chicago at SES last December. But wow, have things changed since then! Before I start stampeding towards all the latest news. Let’s do my usual “getting to know you thing” [laughs] and get some background. When we first met, […]
A Tale of Two Cities: Webmaster World Publishers Conference – Orlando Vs Search Engine Strategies – NYC
You know search is big when search conferences start backing up to each other. And that’s exactly what happened recently with PubCon and SES. First there was the famous Webmaster World’s Publishers Conference in Orlando which ran from 26 -28 Feb. Planned or not, Webmaster World owner Brett Tabke managed to host his conference at […]
Earlier this year I was booked to have lunch with Daniel Dulitz from Google. However, at the very last moment, I was forced to cancel as I was rushed off to New England Medical Centre! Serious bout of poisoning over, and released from hospital, I tried to rearrange…