Develop Content Around Intent

by Mike Grehan; CMO and Managing Director Originally published at ClickZ As marketers continue to guess what consumers want, understanding the ‘intention economy’ could ensure less monetary waste on ads, more relevant content, and greater customer loyalty. Intention is a state of mind. A driving force behind human behavior powered by belief, desire and goal. It […]

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Welcome to Tech Marketing News [TMN]

Your one stop publication for all things digital: search, social, analytics, and content marketing.  It’s been a while again since you last received a newsletter from Acronym. And it’s been a lot longer since you received an Acronym newsletter from me. After venturing into the world of publishing five years ago, I’ve returned home to […]

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Decrypting Google’s HTTPS Security Carrot

By Winston Burton; VP, SEO Originally published at MediaPost Maybe the folks at the National Security Administration know the long-term motives behind Google declaring that websites’ use of HTTPS will now be an organic search ranking factor, although an extremely small one. After all, if any entity could scan Google’s internal emails — the way the […]

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This Agency Was Tackling Search Before Google Even Existed

Acronym wants your company to be an SEO superstar, too. By Andrew McMains Photo:Natan Dvir Specs Who Michael Bruh (l.), president, COO; Selina Eizik, U.S. CEO; Anton Konikoff, founder, global CEO What Paid search and SEO agency Where New York, London and Singapore Talk about old school. Launched in 1995—three years before Google even existed—Acronym tackled search engine marketing. Today, […]

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Apparel Retailer New York & Co. Chooses Acronym For PPC and SEO Services

NEW YORK, NY, July  9, 2014—Global search marketing agency Acronym today announced that it has been retained by apparel retailer New York & Co. to handle SEO and paid search activity. “There are few more demanding search marketing challenges than online retailing,” said Michael Bruh, president and chief operating officer of Acronym. “Our experience in […]

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Two McGraw Hill Construction Divisions Contract With Acronym For SEO Services

NEW YORK, NY, May 15, 2014—The Dodge and Sweets divisions of McGraw Hill Construction have chosen Acronym to provide organic search marketing for their analytics and data reporting operations. “Dodge and Sweets are preeminent suppliers of data and intelligence to the commercial construction industry,” said Michael Bruh, president and chief operating officer of Acronym. “Given […]

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Acronym Launches Keyword Provided Algorithm In Keyword Objects To Tackle Google Secure Search

NEW YORK, NY, December 11, 2013—Acronym, the leader in organic and paid search for enterprise-level brands, has launched its patent-pending Keyword Provided Algorithm (KPA), which restores with 99% accuracy SEO keyword data previously not provided by the implementation of Google Secure Search. KPA, the latest enhancement to Keyword Objects (KO)™, Acronym’s Big Data Search Technology, […]

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