Company History

Acronym Media was founded in 1995 by search marketing pioneer Anton Konikoff. Since then, Acronym has grown from a start-up into a global Keyword-Driven Marketing™ agency, headquartered in New York’s landmark Empire State Building with operations in the U.S., U.K., Germany, Brazil, Singapore, and Russia. Consistently rated as a Top Ten Search Engine Agency by Advertising Age, Acronym offers its Clients over thirteen years of search marketing experience and a distinct approach to enterprise-wide keyword optimization.

Acronym's KDM™ framework – introduced in 2007 - places the topmost importance on the language and keywords customers use and understand to help global Clients build effective and scalable marketing programs. The idea for Keyword-Driven Marketing stems from the company’s name, Acronym, which is derived from the Greek words “akros” (topmost) and “onoma” (name/word). Guided by real-time, granular keyword intelligence, Acronym's experts drive cross-media optimization and craft enterprise-level, large scale, multilingual SEO, paid search, contextual, and other digital keyword marketing programs, supported by in-depth web/campaign analytics and user experience optimization expertise.

Global Clients include Four Seasons Hotels, SAP, BMW, Priceline.com, Nokia, The Wharton School of the University of Pennsylvania, Sirius Satellite Radio, Humana, and Clarins, among others.